MTV Lab

MTV Lab was the name given by the official program of the MTV presentation of video clips. It was created by MTV Brazil during the programming broadcast in the summer of 2005, after a number of critical viewers of the station claimed that the station no longer featured programs but instead was geared only towards the presentation of video clips. As the programming of MTV Brazil's summer lasts about three months, the program MTV Lab was inserted in the grid as a test so that the station could get feedback from viewers. The test was successful and MTV Lab had one of the largest audiences in the history of summer programming, which has allowed the program to continue throughout the year and include even more programs, such as purely musical ones. The MTV Lab is still shown daily, and is divided into several blocks. It also has three channels on its portal for online videos, the MTV Overdrive, and these: Now Lab, Lab Lab and Classic Radio.